Marketing Management: A Decision-Making Approach

Benedict Hunt

ISBN 10: 168285468X / ISBN 13: 9781682854686

Published by Willford Press, US, 2018

About this Item

Seller Inventory # LU-9781682854686

Bibliographic Details

• Title: Marketing Management: A Decision-Making Approach
• Publisher: Willford Press, US
• Publication Date: 2018
• Language: English
• ISBN 10: 168285468X
• ISBN 13: 9781682854686
• Binding: Hardback
• Condition: New

About this title

Synopsis

Management refers to the art and science of maintaining, organizing, leading any company towards achievement of set goals. Marketing is the art of designing and selling the product to the markets for making profits. Marketing management is a distinct field which focuses on the optimum utilization of marketing resources. It involves marketing strategy, qualitative and quantitative marketing research, brand audit, project planning, etc. Included in this book is a detailed explanation of the various concepts and applications of marketing management. The topics included in this book are of utmost significance and bound to provide incredible insights to readers.