Marketing Management: A Decision-Making Approach - Hardcover

 
9781682854686: Marketing Management: A Decision-Making Approach
Hardcover
ISBN 10: 168285468X ISBN 13: 9781682854686
Publisher: Willford Press, 2018

Synopsis

Management refers to the art and science of maintaining, organizing, leading any company towards achievement of set goals. Marketing is the art of designing and selling the product to the markets for making profits. Marketing management is a distinct field which focuses on the optimum utilization of marketing resources. It involves marketing strategy, qualitative and quantitative marketing research, brand audit, project planning, etc. Included in this book is a detailed explanation of the various concepts and applications of marketing management. The topics included in this book are of utmost significance and bound to provide incredible insights to readers.

"synopsis" may belong to another edition of this title.

Publisher
Willford Press
Publication date
2018
Language
English
ISBN 10 
168285468X
ISBN 13 
9781682854686
Binding
Hardcover
Number of pages
223
Editor
Hunt Benedict