Title: Marketing Management Concepts and Tools : A Simple Introduction
Publisher: Createspace Independent Publishing Platform Apr 2014
Publication Date: 2014
Language: English
ISBN 10: 1499141017
ISBN 13: 9781499141016
Binding: Taschenbuch
Condition: Neu
Dimensions: 203 millimeters width by 133 millimeters height by 3 millimeters depth
Weight: 73 grams

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Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.

Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research.

Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.

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