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Synopsis
Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.
Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research.
Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.
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Marketing Management Concepts and Tools : A Simple Introduction
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Marketing Management Concepts and Tools : A Simple Introduction
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Marketing Management Concepts and Tools: A Simple Introduction (Simple Introductions)
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Marketing Management Concepts and Tools
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Marketing Management Concepts and Tools A Simple Introduction
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Marketing Management Concepts and Tools: A Simple Introduction (Simple Introductions)
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Marketing Management Concepts and Tools A Simple Introduction
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Marketing Management Concepts and Tools: A Simple Introduction
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Marketing Management Concepts and Tools: A Simple Introduction (Simple Introductions)
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Marketing Management Concepts and Tools : A Simple Introduction
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