Marketing Management: Analysis, Planning, Implementation, and Control

Kotler, Philip

ISBN 10: 0132435101 / ISBN 13: 9780132435109

Published by Pearson College Div, 1999

About this Item

Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!

Seller Inventory # S_419681032

Bibliographic Details

• Title: Marketing Management: Analysis, Planning, Implementation, and Control
• Publisher: Pearson College Div
• Publication Date: 1999
• Language: English
• ISBN 10: 0132435101
• ISBN 13: 9780132435109
• Binding: hardcover
• Condition: Acceptable

About this title

Synopsis

An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action.