Marketing Management: Analysis, Planning, Implementation, and Control

4.07 avg rating
( 3,561 ratings by Goodreads )
 
9780132435109: Marketing Management: Analysis, Planning, Implementation, and Control

An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action.

"synopsis" may belong to another edition of this title.

From the Publisher:

Best-seller world-wide, the ninth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning and performance.

From the Back Cover:

Key Benefit: Throughout the book, emphasis is placed on the importance of offering quality, service, and value. Key Topics: It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Philip Kotler
Published by Prentice Hall College Div (1999)
ISBN 10: 0132435101 ISBN 13: 9780132435109
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall College Div, 1999. Hardcover. Book Condition: New. 9th. Bookseller Inventory # DADAX0132435101

More Information About This Seller | Ask Bookseller a Question

Buy New
23.83
Convert Currency

Add to Basket

Shipping: 3.02
Within U.S.A.
Destination, Rates & Speeds

2.

Kotler, Philip
Published by Prentice Hall College Div (1999)
ISBN 10: 0132435101 ISBN 13: 9780132435109
New Hardcover Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall College Div, 1999. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110132435101

More Information About This Seller | Ask Bookseller a Question

Buy New
30.96
Convert Currency

Add to Basket

Shipping: 1.51
Within U.S.A.
Destination, Rates & Speeds