Marketing Management: Analysis, Planning, Implementation and Control

Kotler, Philip

ISBN 10: 0130980056 / ISBN 13: 9780130980052

Published by Pearson Education (US), 1993

About this Item

Seller Inventory # U9780130980052

Bibliographic Details

• Title: Marketing Management: Analysis, Planning, Implementation and Control
• Publisher: Pearson Education (US)
• Publication Date: 1993
• Language: English
• ISBN 10: 0130980056
• ISBN 13: 9780130980052
• Binding: Soft cover
• Edition: 1753694689.
• Condition: Very Good
• Dust Jacket Condition: 47120207
• Signed: 7/28/2025 9:24:49 AM
• Seller catalogs:
  • 1
  • U
  • 9780130980052

About this title

Synopsis

This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.