Title: Marketing Management: Analysis, Planning, Implementation, and Control
Publisher: Prentice Hall
Publication Date: 1990
Language: English
ISBN 10: 0135524806
ISBN 13: 9780135524800
Binding: hardcover
Edition: 7th, Seventh Edition, First Printing.
Condition: Very Good

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Comprehensive 7th edition textbook including questions and problem-solving strategies. Chapters include effective research & design, planning & organising, managing products and more with informative graphs and diagrams.

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