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Marketing Management: Analysis, Planning, Implementation and Control - Hardcover

Kotler, Philip

 
9780135524800: Marketing Management: Analysis, Planning, Implementation and Control
Hardcover
ISBN 10: 0135524806 ISBN 13: 9780135524800
Publisher: Prentice Hall, 1990
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Comprehensive 7th edition textbook including questions and problem-solving strategies. Chapters include effective research & design, planning & organising, managing products and more with informative graphs and diagrams.

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  • PublisherPrentice Hall
  • Publication date1990
  • ISBN 10 0135524806
  • ISBN 13 9780135524800
  • BindingHardcover
  • Number of pages816
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Kotler, Philip
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