Title: Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Publisher: Prentice Hall (edition 8th)
Publication Date: 1994
Language: English
ISBN 10: 0137228511
ISBN 13: 9780137228515
Binding: Hardcover
Edition: 8th.
Condition: Fair

About this title

Synopsis

Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.

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