Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.
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Book Description Prentice Hall. Hardcover. Book Condition: New. 0137228511 New. Bookseller Inventory # V4-SEXO-8QA8
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801372285151.0
Book Description Prentice Hall, 1994. Hardcover. Book Condition: New. 8th. Bookseller Inventory # DADAX0137228511
Book Description Prentice Hall, 1994. Hardcover. Book Condition: New. book. Bookseller Inventory # 0137228511