Marketing Management in Air Transport (RLE Marketing)
Language: English
Published by Taylor & Francis Ltd (Sales) Aug 2014, 2014
Series: Book 11 of 28 - Routledge Library Editions: Marketing
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 332.81
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Add to basketItem description from seller
Neuware - This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a service as distinct from a commodity, and highlights the special aspects which flow from government interest in aviation and the peculiarities of the aviation market. Other chapters cover market research, an analytical review of airline pricing and co-operative agreements between airlines, as well as product planning and the marketing processes once the schedules are on sale.
Seller Inventory # 9781138787247
- Title
- Marketing Management in Air Transport (RLE Marketing)
- Author
- Jack Grumbridge
- Publisher
- Taylor & Francis Ltd (Sales) Aug 2014
- Publication year
- 2014
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 1138787248
- ISBN 13
- 9781138787247
- Item weight
- 590 grams
- Dimensions
- 231x157x23 mm
- Series
- Book 11 of 28: Routledge Library Editions: Marketing
This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a service as distinct from a commodity, and highlights the special aspects which flow from government interest in aviation and the peculiarities of the aviation market. Other chapters cover market research, an analytical review of airline pricing and co-operative agreements between airlines, as well as product planning and the marketing processes once the schedules are on sale.
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