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Marketing Management in Air Transport (RLE Marketing): 06 (Routledge Library Editions: Marketing) - Hardcover
Book 11 of 28: Routledge Library Editions: Marketing
Synopsis
This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a service as distinct from a commodity, and highlights the special aspects which flow from government interest in aviation and the peculiarities of the aviation market. Other chapters cover market research, an analytical review of airline pricing and co-operative agreements between airlines, as well as product planning and the marketing processes once the schedules are on sale.
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Marketing Management in Air Transport (RLE Marketing) (Routledge Library Editions: Marketing)
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Marketing Management in Air Transport (RLE Marketing)
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Marketing Management in Air Transport (RLE Marketing)
Published by
Taylor and Francis Ltd (Sales), 2014
ISBN 10: 1138787248
ISBN 13: 9781138787247
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Marketing Management in Air Transport (RLE Marketing) (Routledge Library Editions: Marketing)
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Marketing Management in Air Transport (RLE Marketing)
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Condition: New. Series: Routledge Library Editions: Marketing. Num Pages: 152 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJS; KNGV. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 23. Weight in Grams: 317. . 2014. 1st Edition. hardcover. . . . . Seller Inventory # V9781138787247
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