Marketing: An Introduction, Global Edition

Armstrong, Gary

ISBN 10: 1292016787 / ISBN 13: 9781292016788

Published by Pearson Education, 1746

About this Item

Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.

Seller Inventory # wbs7944484326

Bibliographic Details

• Title: Marketing: An Introduction, Global Edition
• Publisher: Pearson Education
• Publication Date: 1746
• Language: English
• ISBN 10: 1292016787
• ISBN 13: 9781292016788
• Binding: Soft cover
• Condition: Good
• Weight: 1280 grams

About this title

Synopsis

For undergraduate Principles of Marketing courses.

 

This best-selling, brief text introduces marketing through the lens of creating value for customers.

 

With engaging real-world examples and information, Marketing: An Introduction shows students how customer value–creating it and capturing it–drives every effective marketing strategy.

The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies.

MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.

Please note that the product you are purchasing does not include MyMarketingLab.

 

MyMarketingLab

 

Join over 11 million students benefiting from Pearson MyLabs.

This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning?  You need both an access card and a course ID to access MyMarketingLab.

 

These are the steps you need to take:

1.  Make sure that your lecturer is already using the system

Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.

2.  Check whether an access card has been included with the book at a reduced cost

If it has, it will be on the inside back cover of the book.

3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292066134)

4.  If your lecturer is using the MyLab and you would like to purchase the product...

Go to www.pearsonmylabandmastering.com/global/mymarketinglab to buy access to this interactive study programme.

 

 

For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator