Marketing: An Introduction, Global Edition - Softcover

Armstrong, Gary; Kotler, Philip

Softcover

ISBN 10: 1292016787 ISBN 13: 9781292016788

Publisher: Pearson Education, 2014

Synopsis

For undergraduate Principles of Marketing courses.

 

This best-selling, brief text introduces marketing through the lens of creating value for customers.

 

With engaging real-world examples and information, Marketing: An Introduction shows students how customer value–creating it and capturing it–drives every effective marketing strategy.

The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies.

MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.

Please note that the product you are purchasing does not include MyMarketingLab.

 

MyMarketingLab

 

Join over 11 million students benefiting from Pearson MyLabs.

This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning?  You need both an access card and a course ID to access MyMarketingLab.

 

These are the steps you need to take:

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Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.

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Edition details

• Publisher: Pearson Education
• Publication date: 2014
• Language: English
• ISBN 10: 1292016787
• ISBN 13: 9781292016788
• Binding: Paperback
• Number of pages: 672