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Bibliographic Details

Title: Marketing Driven Strategy: Process for Creating Value
Publisher: The Free Press
Publication Date: 1990
Language: English
ISBN 10: 0029072115
ISBN 13: 9780029072110
Binding: hardcover
Condition: Used; Very Good

About this title

Synopsis

Explosive technological change is rapidly creating countless new market opportunities. The author provides a proven market-driven approach to formulating and implementing competitive strategy at the business unit level - "in the trenches". Day introduces the five critical strategic choices that managers must make - in selecting channels, in product differentiation, in pricing - that will yield a competitive advantage.

About the Author

George S. Day is executive director of the Marketing Science Institute in Cambridge, Massachusetts, visiting professor of marketing at the Harvard Business School, and professor of marketing at the University of Toronto. He is the author of nine books.

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