Synopsis
Explosive technological change is rapidly creating countless new market opportunities. The author provides a proven market-driven approach to formulating and implementing competitive strategy at the business unit level - "in the trenches". Day introduces the five critical strategic choices that managers must make - in selecting channels, in product differentiation, in pricing - that will yield a competitive advantage.
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About the Author
George S. Day is executive director of the Marketing Science Institute in Cambridge, Massachusetts, visiting professor of marketing at the Harvard Business School, and professor of marketing at the University of Toronto. He is the author of nine books.
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Market Driven Strategy: Processes for Creating Value
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The Free Press, New York, 1990
ISBN 10: 0029072115
ISBN 13: 9780029072110
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