Marketing and Communication for Architects: a Handbook

ISBN 10: 3764365714 / ISBN 13: 9783764365714

Published by Birkhäuser Architecture, 2002

About this Item

Paperback. NOT Ex-library. This item is in good condition. May show moderate signs of use. Until further notice, USPS Priority Mail only reliable option for Hawaii. Proceeds benefit the Pima County Public Library system, which serves Tucson and southern Arizona. Seller Inventory # 529XYY0000J7

Bibliographic Details

Title: Marketing and Communication for Architects: ...

Publisher: Birkhäuser Architecture

Publication Date: 2002

Binding: Soft cover

Condition: Good

About this title

Synopsis:

Marketing And Communication For Architects

Synopsis:

Enterprising strategies to help architects redefine their field of work and market position The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Architects are discovering that buildings are not ideal advertisements, that the catalogue of services they offer can scarcely be communicated through built structures, if at all. As a consequence, it has now become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services on offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession. The aim is to help architects to promote their services more creatively, to develop marketing strategies for their everyday needs, to use communication and media more professionally, successfully combining the theory with the practice.

Copious examples, solutions and strategies are presented illustrating the broad spectrum of possibilities and the book goes on to illustrate how the individual architect can use them to personal advantage.