The Market Driven Organization : Understanding, Attracting & Keeping Valuable Customers

Day, George

ISBN 10: 0684864673 / ISBN 13: 9780684864679

Published by The Free Press, New York, 1999

About this Item

Hardcover. 285 pages. *** PUBLISHING DETAILS: The Free Press, New York, 1999. *** CONDITION: The book itself is in very good condition and comes in good dust jacket. Binding is tight, covers and spine fully intact. *** ABOUT THIS BOOK: "Market Driven Strategy" is a buzzword that many business people use without grasping its full meaning. This text offers practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both. *** Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0684864673. ISBN/EAN: 9780684864679. Inventory No: 12092594. The photo of this book is of the actual book for sale. Seller Inventory # 12092594

Bibliographic Details

Title: The Market Driven Organization : ...

Publisher: The Free Press, New York

Publication Date: 1999

Binding: Hardcover

Condition: Very Good

Dust Jacket Condition: Good

About this title

Synopsis:

"Market Driven Strategy" is a buzzword that many business people use without grasping its full meaning. This text offers practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both.

About the Author:

George S. Day holds the Geoffrey T. Boisi Professorship in the Department of Marketing and is Director of the Huntsman Center for Global Competition and Innovation at the Wharton School of the University of Pennsylvania. Professor Day has written more than 125 articles for leading marketing and management journals and fourteen books including Market Driven Strategy, the companion volume to this book. A consultant to leading corporations worldwide, Day is the recipient of the Charles Coolidge Parlin Award for his leadership in the field of marketing and the Paul D. Converse Award for outstanding contributions to the development of the science of marketing. He lives in Bryn Mawr, Pennsylvania.