Synopsis
"Market Driven Strategy" is a buzzword that many business people use without grasping its full meaning. This text offers practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both.
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About the Author
George S. Day holds the Geoffrey T. Boisi Professorship in the Department of Marketing and is Director of the Huntsman Center for Global Competition and Innovation at the Wharton School of the University of Pennsylvania. Professor Day has written more than 125 articles for leading marketing and management journals and fourteen books including Market Driven Strategy, the companion volume to this book. A consultant to leading corporations worldwide, Day is the recipient of the Charles Coolidge Parlin Award for his leadership in the field of marketing and the Paul D. Converse Award for outstanding contributions to the development of the science of marketing. He lives in Bryn Mawr, Pennsylvania.
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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
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Free Press (edition First Edition), 1999
ISBN 10: 0684864673
ISBN 13: 9780684864679
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Hardcover. Condition: Good. First Edition. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Seller Inventory # 0684864673-11-1
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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
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Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: reprint ] Publisher: Free Press Pub Date: 11/10/1999 Binding: Hardcover Pages: 304 reprint edition. Seller Inventory # 3678544
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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
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The Market Driven Organization : Understanding, Attracting, and Keeping Valuable Customers
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The Market Driven Organization : Understanding, Attracting, and Keeping Valuable Customers
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The Market Driven Organization: Attracting and Keeping Valuable Customers
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The Market Driven Organization: Attracting and Keeping Valuable Customers
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Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001920397