Managing Innovation: Integrating Technological, Market and Organizational Change

Joseph Tidd, John Bessant, Keith Pavitt

ISBN 10: 047197076X / ISBN 13: 9780471970767

Published by John Wiley, 1998

About this Item

Taschenbuch Sehr guter Zustand, ohne Namenseintrag, Zustand: 2, Sehr gut - gebraucht, Taschenbuch John Wiley , 1998 , Managing Innovation: Integrating Technological, Market and Organizational Change, Joseph Tidd, John Bessant, Keith Pavitt. Seller Inventory # BU320770

Bibliographic Details

Title: Managing Innovation: Integrating ...

Publisher: John Wiley

Publication Date: 1998

Binding: Soft cover

Condition: Sehr gut - gebraucht

About this title

Synopsis:

Innovation involves bringing new ideas into useideas that can lead to the development of new products of the introduction of new systems or methods. This book provides a balanced approach to the management of innovation and discusses organizational as well as technological issues.

From the Back Cover:

Technologies are increasingly complex and expensive, markets are more competitive, and products and services more difficult to differentiate. In such an environment organizations achieve competitive advantage through innovation. They must approach innovation in its broadest sense, including technological development, marketing strategies and new work practices. The corporate capacity for continuous change must be dramatically increased. Management must understand how to translate new technologies and market opportunities into successful products and services. The scope of this book is unique. It seeks to integrate the fields of technological, market and organizational innovation. Based on European, Asian and American best–practice, experience and the latest research in management, Managing Innovation demonstrates that it is no longer sufficient to focus on a single dimension of innovation. Instead it takes an integrative and holistic approach to the management of innovation. It does this by the use of three key themes: the identification and development of core competencies, the constraints imposed by different technologies and markets, and the structures and processes for organizational learning. The use of these themes provides managers with the knowledge to understand, and the skills to exploit, innovation at both strategic and operational levels. Designed for MBA and MSc courses in the management of technology and innovation, Managing Innovation will also be relevant to managers at all levels, in both manufacturing and service sectors.