Managing Innovation: Integrating Technological, Market and Organizational Change - Softcover

Tidd, Joe; Bessant, John; Pavitt, Keith

Softcover

ISBN 10: 047197076X ISBN 13: 9780471970767

Publisher: John Wiley & Sons, 1997

Synopsis

Innovation involves bringing new ideas into useideas that can lead to the development of new products of the introduction of new systems or methods. This book provides a balanced approach to the management of innovation and discusses organizational as well as technological issues.

About this title

About the Author

Joe Tidd is Director of the Executive MBA Programme and Head of the Management of Innovation Group at The Management School, Imperial College, University of London. John Bessant is Professor of Technology Management and Director of the Centre for Research in Innovation Management (CENTRIM) at Brighton Business School, University of Brighton. Keith Pavitt is RM Phillips Professor of Science and Technology Policy Studies and Director of Research at the Science Policy Research Unit (SPRU), University of Sussex.

From the Back Cover

Technologies are increasingly complex and expensive, markets are more competitive, and products and services more difficult to differentiate. In such an environment organizations achieve competitive advantage through innovation. They must approach innovation in its broadest sense, including technological development, marketing strategies and new work practices. The corporate capacity for continuous change must be dramatically increased. Management must understand how to translate new technologies and market opportunities into successful products and services. The scope of this book is unique. It seeks to integrate the fields of technological, market and organizational innovation. Based on European, Asian and American best–practice, experience and the latest research in management, Managing Innovation demonstrates that it is no longer sufficient to focus on a single dimension of innovation. Instead it takes an integrative and holistic approach to the management of innovation. It does this by the use of three key themes: the identification and development of core competencies, the constraints imposed by different technologies and markets, and the structures and processes for organizational learning. The use of these themes provides managers with the knowledge to understand, and the skills to exploit, innovation at both strategic and operational levels. Designed for MBA and MSc courses in the management of technology and innovation, Managing Innovation will also be relevant to managers at all levels, in both manufacturing and service sectors.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 1997
• Language: English
• ISBN 10: 047197076X
• ISBN 13: 9780471970767
• Binding: Paperback
• Number of pages: 390