Managing a Global Enterprise: A Concise Guide to International Operations

Feist, William R.; Heely, James A.; Lu, Min; Nersesian, Roy

ISBN 10: 1567201628 / ISBN 13: 9781567201628

Published by Praeger, 1999

About this Item

Clean Nearly As New Condition. 218 Pages With The Index. In The Global Marketplace, The Companies That Can Draw On Worldwide Operations To Meet Commercial Challenges Accrue A Competitive Advantage. Those Who Remain Homebound Will Not Sustain The Competitive Onslaught Of Globally Oriented Firms. Seller Inventory # X10700x

Bibliographic Details

Title: Managing a Global Enterprise: A Concise ...

Publisher: Praeger

Publication Date: 1999

Binding: Hardcover

Condition: Very Good

Book Type: Book

About this title

Synopsis:

In the global marketplace, the companies that can draw on worldwide operations to meet commercial challenges accrue a competitive advantage. Those who remain homebound will not sustain the competitive onslaught of globally oriented firms. Companies from all nations are entering into mergers and acquisitions, joint ventures, and strategic alliances in the race for survival. This book encompasses, in a single volume, a broad description of the global aspects of management, human resource management, marketing, accounting, and finance. It is tailored to be a practical guide for managers in order to broaden their background in global operations and to enhance their appreciation for such operations for the benefit of their companies and their careers. Managers, executives, and students of international business will find this practical guide a one-stop resource for understanding the practice of doing business on a global scale.

Review:

"If you're looking for a basics book defining the many facets of "global business" in today's world, this book will be very helpful....The topic of interest to anyone needing an overview of global business, presents a basis for understanding current international business practices."-Business Information Alert

?If you're looking for a basics book defining the many facets of "global business" in today's world, this book will be very helpful....The topic of interest to anyone needing an overview of global business, presents a basis for understanding current international business practices.?-Business Information Alert