Synopsis
In the global marketplace, the companies that can draw on worldwide operations to meet commercial challenges accrue a competitive advantage. Those who remain homebound will not sustain the competitive onslaught of globally oriented firms. Companies from all nations are entering into mergers and acquisitions, joint ventures, and strategic alliances in the race for survival. This book encompasses, in a single volume, a broad description of the global aspects of management, human resource management, marketing, accounting, and finance. It is tailored to be a practical guide for managers in order to broaden their background in global operations and to enhance their appreciation for such operations for the benefit of their companies and their careers.
Managers, executives, and students of international business will find this practical guide a one-stop resource for understanding the practice of doing business on a global scale.
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About the Author
ROY L. NERSESIAN is Chair of the Management Department at Monmouth College, New Jersey. His previous book Ships and Shipping: A Comprehensive Guide reflects extensive planning experience in the maritime industry.
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Managing a Global Enterprise
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Hardcover. Condition: new. Hardcover. In the global marketplace, the companies that can draw on worldwide operations to meet commercial challenges accrue a competitive advantage. Those who remain homebound will not sustain the competitive onslaught of globally oriented firms. Companies from all nations are entering into mergers and acquisitions, joint ventures, and strategic alliances in the race for survival. This book encompasses, in a single volume, a broad description of the global aspects of management, human resource management, marketing, accounting, and finance. It is tailored to be a practical guide for managers in order to broaden their background in global operations and to enhance their appreciation for such operations for the benefit of their companies and their careers.Managers, executives, and students of international business will find this practical guide a one-stop resource for understanding the practice of doing business on a global scale. This book encompasses a description of the global aspects of management, human resource management, marketing, accounting, and finance. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781567201628
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Managing a Global Enterprise
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