Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.

About the Author

STEVE QUIGLEY is an Associate Professor of Public Relations at Boston University, USA.; ROSSELLA GAMBETTI is Assistant Professor of Corporate and Marketing Communication at the Universit� Cattolica del Sacro Cuore in Milan, Italy.

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