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Synopsis
Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.
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About the Author
STEVE QUIGLEY is an Associate Professor of Public Relations at Boston University, USA.; ROSSELLA GAMBETTI is Assistant Professor of Corporate and Marketing Communication at the Università Cattolica del Sacro Cuore in Milan, Italy.
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Managing Corporate Communication: A Cross-Cultural Approach
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Managing Corporate Communication: A Cross-Cultural Approach
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Managing Corporate Communication: A Cross-Cultural Approach
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Red Globe Press 01/v /16 N, 2012
ISBN 10: 0230348025
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Managing Corporate Communication: A Cross-Cultural Approach
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Managing Corporate Communication: A Cross-Cultural Approach
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Red Globe Press 2012-11-16, 2012
ISBN 10: 0230348025
ISBN 13: 9780230348028
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Managing Corporate Communication
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Managing Corporate Communication (Paperback)
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ISBN 10: 0230348025
ISBN 13: 9780230348028
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Paperback. Condition: new. Paperback. Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications. Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780230348028
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