Title: Making the Number : How to Use Sales Benchmarking to Drive Performance
Publisher: Penguin Publishing Group
Publication Date: 2008
Language: English
ISBN 10: 1591842174
ISBN 13: 9781591842170
Binding: Hardcover
Condition: Very Good

About this title

Synopsis

Outlines strategic tools for enabling sales improvements, outlining the author's five-step program for effective "benchmarking" steps that encourage business executives to rely on data-driven decision making rather than instincts. 15,000 first printing.

About the Author

Greg Alexander, coauthor of Topgrading for Sales, is the cofounder and CEO of Sales Benchmark Index. He is also president of the Atlanta chapter of Sales & Marketing Executives International and was named Sales and Marketingmagazine's 2004 sales manager of the year.

Aaron Bartels and Mike Drapeau are cofounders and Executive Vice Presidents of Sales Benchmark Index.

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