Making Customers Count: A Guide to Excellence in Customer Care

Clutterbuck, David, Kernaghan, Susan

ISBN 10: 185251048X / ISBN 13: 9781852510480

Published by Mercury Books, 1992

About this Item

Very Good.

Seller Inventory # D7S9-1-M-185251048X-6

Bibliographic Details

• Title: Making Customers Count: A Guide to Excellence in Customer Care
• Publisher: Mercury Books
• Publication Date: 1992
• Language: English
• ISBN 10: 185251048X
• ISBN 13: 9781852510480
• Binding: Hardcover
• Condition: Very Good
• Book Type: book

About this title

Synopsis

This book is both a series of case studies of firms that have introduced programmes of customer care, and a study of why the majority of customer care schemes go awry. It aims to provide a framework for building up customer responsiveness in the day-to-day routines of businesses. The case histories compare the fortunes and appraises the methods of companies who have set up both successful and unsuccessful.

Product Description

Making Customers Count by David Clutterbuck