Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)
Caples, John
ISBN 10: 048648601X ISBN 13: 9780486486017
Published by Dover Publications, 2011
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About this Item
Description:
Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.048648601X.VG
Synopsis:
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
About the Author: During his six-decade career at the top advertising firm of BBDO, John Caples (1900-1990) pioneered the techniques of effective copy-testing. The advertising industry's most prestigious tribute, The John Caples International Award, was named in his honor.
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Bibliographic Details
Title: Making Ads Pay: Timeless Tips for Successful...
Publisher: Dover Publications
Publication Date: 2011
Binding: Soft cover
Condition: very_good
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Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)
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Dover Publications Inc., 2011
ISBN 10: 048648601X
ISBN 13: 9780486486017
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Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)
Published by
Dover Publications October 2011, 2011
ISBN 10: 048648601X
ISBN 13: 9780486486017
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Making Ads Pay
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Making Ads Pay
Published by
Dover Publications Inc., 2011
ISBN 10: 048648601X
ISBN 13: 9780486486017
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Softcover. Condition: As New. Leichte Abnutzungen. A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising. Seller Inventory # 2c8aa02a-9aad-4000-bb94-6f45ca89edf4
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Making Ads Pay : Timeless Tips for Successful Copywriting
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Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)
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Paperback. Condition: Very Good. Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780486486017
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Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780486486017
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Making Ads Pay: Timeless Tips for Successful Copywriting (Paperback or Softback)
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ISBN 10: 048648601X
ISBN 13: 9780486486017
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Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)
Published by
Dover Publications Inc. 2011-12-30, 2011
ISBN 10: 048648601X
ISBN 13: 9780486486017
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Making Ads Pay Format: Paperback
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