Leveling the Playing Field A Guide to Successful Business Development Transactions for Private and Small Public Life Science Companies

Horowitz, Lawrence P.; Ellberger, Larry; Scott Ph.D., Jane V.

ISBN 10: 0595517005 / ISBN 13: 9780595517008

Published by iUniverse, 2008

New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9780595517008

Synopsis:

Business development transactions are an important way for private and small cap life science companies to realize value. When negotiating transaction terms, small companies confront a playing field tilted steeply to the advantage of large companies such as Pfizer, GSK, J&J, and Medtronic. Leveling the Playing Field shows how small companies can create a level playing field and achieve a transaction that fully recognizes the value of their technologies and products.Leveling the Playing Field uses auctions as a model for successful business development. Auctions are especially effective in creating power for sellers when many, wealthy bidders compete enthusiastically to acquire a singular asset, a Rembrandt painting, a uniquely situated piece of real estate, a small company's technology or product. Leveling the Playing Field guides small companies through the process of attracting large companies, transforming their interest into enthusiasm, and maintaining a high level of competition among potential buyers for as long as possible.Leveling the Playing Field draws on the authors' experiences closing more than 100 transactions ranging in size from a few million to over $2 billion as well as their serving as senior finance, R&D, and operations executives with large and small life science companies.

Product Description: Leveling the Playing Field Business development transactions are an important way for private and small cap life science companies to realize value. When negotiating transaction terms, small companies confront a playing field tilted steeply to the advantage of large companies such as Pfizer, GSK, J&J, and Medtronic. "Leveling the Playing Field" shows how small companies can create a level playing field and achieve a transaction that fully recognizes the value of their technologies and products. "Leveling the Playing Field" uses auctions as a model for successful business development. Auctions are especially effective in creating power for sellers when many, wealthy bidders compete ...

Bibliographic Details

Title: Leveling the Playing Field A Guide to ...
Publisher: iUniverse
Publication Date: 2008
Binding: PAP
Condition: New