Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your Roi: Boost the Quality and Quantity of Leads to Increas
Language: English
Published by McGraw-Hill Professional, 2006
- Hardcover
- New
Condition: New
£ 37.04
Quantity: Over 20 available
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Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches align sales and marketing to optimize the number of leads build lead pipelines use multipl.
Seller Inventory # 594341706
- Title
- Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your Roi: Boost the Quality and Quantity of Leads to Increas
- Author
- Carroll, Brian J.
- Publisher
- McGraw-Hill Professional
- Publication year
- 2006
- Condition
- New
- Binding
- Gebunden
- Language
- English
- ISBN 10
- 0071458972
- ISBN 13
- 9780071458979
Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, CEO of InTouch Incorporated and expert in lead generation solutions, reveals key strategies that you can implement immediately to win new customers, accelerate growth, and improve your sales performance.
You'll start by defining your ideal leads and targeting your ideal customer. Then, you'll construct your lead generation plan, a crucial step to staying ahead of your competition long-term. To help you put your plan into action, Carroll guides you step by step to:
- Align sales and marketing efforts to optimize the number of leads
- Use multiple lead generation vehicles, including e-mail, referrals, public relations, speaking events, webinars, and more
- Create value for the prospective customer throughout the buying process
- Manage a large group of leads without feeling overwhelmed
- Identify and prioritize your best prospects
- Increase the percentage of leads who become profitable customers
- Avoid lulls in the sales cycle
With Lead Generation for the Complex Sale you'll learn how to target prospects early in the buying process and make the most efficient use of sales productivity and marketing resources.
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About the Author
"About the title" may belong to another edition of this title.
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