The Language of Marketing Technology: The Essential Reference for Today's Marketer

Wlland, Phillip A.; Downs, James K.; McKee, Stephen

ISBN 10: 1933199474 / ISBN 13: 9781933199474

Published by Racom Communication, 2014

About this Item

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.66.

Seller Inventory # G1933199474I4N00

Bibliographic Details

• Title: The Language of Marketing Technology: The Essential Reference for Today's Marketer
• Publisher: Racom Communication
• Publication Date: 2014
• Language: English
• ISBN 10: 1933199474
• ISBN 13: 9781933199474
• Binding: Paperback
• Condition: Very Good
• Dust Jacket Condition: No Jacket

About this title

Synopsis

The Language of Marketing Technology is a comprehensive list of more than 3500 marketing terms with thorough and extensive definitions.

About the Authors

Phillip Wiland, a national and internationally recognized authority on marketing, is president of Wiland Direct, an agency he founded twenty years ago. Downs is a thirty-year marketing and advertising veteran who has been vice president of Wiland Direct for fifteen years. Steve McKee, a thirty-year veteran of direct marketing and marketing, and has been vice president of Wiland Direct for more than fifteen years.

30+ years in marketing and direct marketing; president of Wiland Direct, the agency he found 20 years ago. A national and internationally recognized authority on marketing.