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Synopsis
The Language of Marketing Technology is a comprehensive list of more than 3500 marketing terms with thorough and extensive definitions.
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About the Authors
Phillip Wiland, a national and internationally recognized authority on marketing, is president of Wiland Direct, an agency he founded twenty years ago. Downs is a thirty-year marketing and advertising veteran who has been vice president of Wiland Direct for fifteen years. Steve McKee, a thirty-year veteran of direct marketing and marketing, and has been vice president of Wiland Direct for more than fifteen years.
30+ years in marketing and direct marketing; president of Wiland Direct, the agency he found 20 years ago. A national and internationally recognized authority on marketing.
From the Inside Flap
A 30-year veteran of direct marketing and marketing, McKee has been vice president of Wiland Direct for more than 15 years.
"About this title" may belong to another edition of this title.
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The Language of Marketing Technology: The Essential Reference for Today's Marketer
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The Language of Marketing Technology
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The Language of Marketing Technology
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