Key Marketing Metrics: The 50+ metrics every manager needs to know (Financial Times Series)

Farris, Paul W. and Bendle, Neil and Pfeifer, Phillip and Reibstein, David

ISBN 10: 0273722034 ISBN 13: 9780273722038
Published by Wharton School Publishing, 2008
Language: English
Condition: Used - Good Soft cover

Sold by Reuseabook, Gloucester, GLOS, United Kingdom

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Used - Soft cover

Condition: Used - Good

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