Key Marketing Metrics: The 50+ metrics every manager needs to know (Financial Times Series)

Paul W. Farris, Neil Bendle, Phillip Pfeifer, David Reibstein

ISBN 10: 0273722034 ISBN 13: 9780273722038
Published by Wharton School Publishing 09/12/2008, 2008
Language: English
Condition: Used - Very good Soft cover

Sold by Bahamut Media, Reading, United Kingdom

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Used - Soft cover

Condition: Used - Very good

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