Synopsis
Every business, small or large, needs a strategy. It guides you on how to get from where you are today to where you want to be tomorrow. | But strategy can often seem overly complex, the preserve of business school academics or sharp suited consultants. | Yet the basics of strategy are quite straightforward – and few. They are these: understanding the market, creating a competitive advantage, and managing the risk. | This is strategy kept simple. This is KISSTRATEGY. | This book is unashamedly written for the small businessperson or startup entrepreneur. It strives to keep both concepts and language as simple as possible. It is designed to be readable in one plane or train journey. | Let KISSTRATEGY be your guide to business success! | Some feedback: "Proven, practical...", Brian Tracy, success guru; "Bite-sized strategy for the small businessperson - crisp, concise and easily digested on one plane journey", David Williamson, Managing Partner, Nova Capital Management; "Vaughan Evans does what he says on the tin - he Keeps It Simple, Successfully!", Stephen Lawrence, CEO, Protocol Education; "Strategy in a nutshell, tailor-made for the small businessperson", James Pitt, Partner, Lexington Partners; "A must-read for the small businessperson", Grahame Hughes, founding director, Haven Power; “Short and sweet – this is strategy far removed from convoluted theory, ready to be applied to any small business to help it grow", Andrew Ferguson, Managing Director, Baird Capital; and last, but by no means least, "At last! A book on business strategy I can read!", Fidelis Fernandez, small businessman
About the Author
Vaughan Evans is an independent consultant in business strategy and planning. He worked formerly at investment bankers Bankers Trust Co and for many years at Cambridge, Massachusetts-based management and technology consultants Arthur D. Little. | He is the author of many successful books on business strategy and planning, including the best-selling Key Strategy Tools (Pearson, 2012) and, with success guru Brian Tracy, The Standout Business Plan: Make It Irresistible and Get the Funds You Need for Your Startup or Growing Business (AMACOM, 2014). | Vaughan is also a charismatic and enthralling speaker and seminar leader. His keynote speech on KISSTRATEGY, how to keep business strategy simple, yet backable, is as instructive as it is entertaining. He is the author of the pithy, witty yet educational Stand, Speak, Deliver!: How to Survive – and Thrive – in Public Speaking and Presenting (Little Brown, 2015). | For advice on strategy or planning for your business, please contact him directly via his website: www.vaughanevansandpartners.com
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