Introduction to e-Business: Management and strategy

Combe, Colin

ISBN 10: 1138172510 / ISBN 13: 9781138172517

Published by Routledge, 2016

In. Seller Inventory # ria9781138172517_new

Synopsis:

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

About the Author: Colin Combe

Bibliographic Details

Title: Introduction to e-Business: Management and ...
Publisher: Routledge
Publication Date: 2016
Binding: Hardcover
Condition: New