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Synopsis
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters.
This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form
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- PublisherRoutledge
- Publication date2016
- ISBN 10 1138172510
- ISBN 13 9781138172517
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages448
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Introduction to e-Business
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ISBN 10: 1138172510
ISBN 13: 9781138172517
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