Internets, Intranets, and Extranets: New Waves in Channel Surfing
Language: English
Published by CRC Press Inc, 2002
- Hardcover
- Used
Seller: Libro Co. Italia Srl, San Casciano Val di Pesa, FI, ItalyLibro Co. Italia Srl
AbeBooks seller since July 29, 2024
Condition: Used - Fine
£ 54.06
Quantity: 1 available
Add to basketItem description from seller
Boca Raton, 2002; clothbound, pp. 141, cm 15x22.
Seller Inventory # 3388482
- Title
- Internets, Intranets, and Extranets: New Waves in Channel Surfing
- Author
- Paswan, Audhesh
- Publisher
- CRC Press Inc
- Publication year
- 2002
- Condition
- fine
- Book Type
- Libro
- Binding
- Rilegato in Tela
- Language
- English
- ISBN 10
- 0789020106
- ISBN 13
- 9780789020109
- Item weight
- 0.09 kilograms
Get the most from your electronic marketing resources!
Internets, Intranets, and Extranets: New Waves in Channel Surfing examines cutting-edge research on the strategies and practices for managing electronic channels of information distribution. The leading experts working in Web-enabled marketing technologies address the most pressing topics of channel management, presenting descriptiveand prescriptiveinsights into the complex network of virtual links between people and places. This unique book looks at the death of distance from a global perspective, offering critical commentary on how to strengthen the connection between Web-linked buyers and sellers.
Internets, Intranets, and Extranets presents a framework for working with e-business technologies that will help you develop electronic distribution strategies to maximize channel efficiency. The book addresses the signaling cues in marketing channels, examining the issues that affect the systemic flow of information, products, and services, including:
- the mediating role of channel structure on channel performance
- the transaction costs of cybermediaries
- the Internet's impact on independent sales agents
- the effects of brand familiarity and Web site vividness
- the analysis of electronic intermediaries in conventional distribution channels
- and the organizational and environmental factors involved in Internet-based marketing channels
Internets, Intranets, and Extranets: New Waves in Channel Surfing is an essential resource for distribution managers, logisticians, and researchers interested in cutting-edge principles and practices in electronic distribution channels. The book is also an ideal supplement for academics working in electronic commerce study.
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About the Author
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Libro Co. Italia Srl
San Casciano Val di Pesa, FI, Italy
AbeBooks seller since July 29, 2024
Shipping rates from Italy to U.S.A.
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