Internets, Intranets, and Extranets: New Waves in Channel Surfing (Journal of Marketing Channels Monographic Separates) - Hardcover

Paswan, Audhesh

Hardcover

ISBN 10: 0789020106 ISBN 13: 9780789020109

Publisher: CRC Press, 2003

Synopsis

Get the most from your electronic marketing resources!

Internets, Intranets, and Extranets: New Waves in Channel Surfing examines cutting-edge research on the strategies and practices for managing electronic channels of information distribution. The leading experts working in Web-enabled marketing technologies address the most pressing topics of channel management, presenting descriptiveand prescriptiveinsights into the complex network of virtual links between people and places. This unique book looks at the death of distance from a global perspective, offering critical commentary on how to strengthen the connection between Web-linked buyers and sellers.

Internets, Intranets, and Extranets presents a framework for working with e-business technologies that will help you develop electronic distribution strategies to maximize channel efficiency. The book addresses the signaling cues in marketing channels, examining the issues that affect the systemic flow of information, products, and services, including:

• the mediating role of channel structure on channel performance
• the transaction costs of cybermediaries
• the Internet's impact on independent sales agents
• the effects of brand familiarity and Web site vividness
• the analysis of electronic intermediaries in conventional distribution channels
• and the organizational and environmental factors involved in Internet-based marketing channels

Internets, Intranets, and Extranets: New Waves in Channel Surfing is an essential resource for distribution managers, logisticians, and researchers interested in cutting-edge principles and practices in electronic distribution channels. The book is also an ideal supplement for academics working in electronic commerce study.

About this title

About the Author

Audhesh Paswan

Edition details

• Publisher: CRC Press
• Publication date: 2003
• Language: English
• ISBN 10: 0789020106
• ISBN 13: 9780789020109
• Binding: Hardcover
• Edition number: 1
• Number of pages: 141