International Marketing Strategy : Analysis, Development and Implementation

Doole, Isobel, Kenyon, Alexandra, Lowe, Robin

ISBN 10: 1473723701 / ISBN 13: 9781473723702

Published by Cengage Learning, 2016

Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 42332070-75

Synopsis:

Now in its seventh edition, this popular textbook has been developed to help students learn, understand and practice all of the elements of the international marketing strategy process. The seventh edition has been fully updated to reflect the key developments in international marketing as well as maintaining the international coverage in the case studies and illustrations.

About the Authors: Isobel Doole Emeritus Professor of International Marketing at Sheffield Hallam University, UK and previously Dean of Sheffield Business School, Sheffield Hallam University, UK. .

Robin Lowe is a Principal Lecturer in International Marketing at Sheffield Hallam University, a Visiting Faculty Member of the University of Porto, Portugal and is an examiner on the Post Graduate Professional Diploma of the Chartered Institute of Marketing. He has considerable business and education experience holding senior positions in industry and in the university. He has carried out research, consultancy and training in the field of international marketing and strategic marketing decision making in the US, Europe and the Middle East.

Researcher and Course Director for MSc International Tourism and Hospitality at Leeds Beckett University, UK.

Bibliographic Details

Title: International Marketing Strategy : Analysis,...
Publisher: Cengage Learning
Publication Date: 2016
Binding: Soft cover
Condition: Good
Edition: UK ed.