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Synopsis
Now in its seventh edition, this popular textbook has been developed to help students learn, understand and practice all of the elements of the international marketing strategy process. The seventh edition has been fully updated to reflect the key developments in international marketing as well as maintaining the international coverage in the case studies and illustrations.
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About the Authors
Isobel Doole Emeritus Professor of International Marketing at Sheffield Hallam University, UK and previously Dean of Sheffield Business School, Sheffield Hallam University, UK. .
Robin Lowe is a Principal Lecturer in International Marketing at Sheffield Hallam University, a Visiting Faculty Member of the University of Porto, Portugal and is an examiner on the Post Graduate Professional Diploma of the Chartered Institute of Marketing. He has considerable business and education experience holding senior positions in industry and in the university. He has carried out research, consultancy and training in the field of international marketing and strategic marketing decision making in the US, Europe and the Middle East.
Researcher and Course Director for MSc International Tourism and Hospitality at Leeds Beckett University, UK.
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International Marketing Strategy: Analysis, Development and Implementation
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International Marketing Strategy: Analysis, Development and Implementation
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International Marketing Strategy: Analysis, Development and Implementation
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International Marketing Strategy
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International Marketing Strategy: Analysis, Development and Implementation
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GARDNERS VI BOOKS AMS006, 2016
ISBN 10: 1473723701
ISBN 13: 9781473723702
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International Marketing Strategy
Published by
GARDNERS VI BOOKS AMS006, 2016
ISBN 10: 1473723701
ISBN 13: 9781473723702
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International Marketing Strategy
Published by
GARDNERS VI BOOKS AMS006, 2016
ISBN 10: 1473723701
ISBN 13: 9781473723702
Used
Softcover
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-R-037-02167
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International Marketing Strategy: Analysis, Development and Implementation
Published by
Cengage Learning EMEA, United Kingdom, London, 2016
ISBN 10: 1473723701
ISBN 13: 9781473723702
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. Now in its seventh edition, this popular textbook has been developed to help students learn, understand and practice all of the elements of the international marketing strategy process. The seventh edition has been fully updated to reflect the key developments in international marketing as well as maintaining the international coverage in the case studies and illustrations. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR007418493
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International Marketing Strategy
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
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Condition: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-R-038-01827
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International Marketing Strategy: Analysis, Development and Implementation
Published by
Cengage Learning EMEA 29/01/2016, 2016
ISBN 10: 1473723701
ISBN 13: 9781473723702
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