Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

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Bibliographic Details

Title: International Marketing Management
Publisher: South-Western College Pub
Publication Date: 1993
Language: English
ISBN 10: 0534932886
ISBN 13: 9780534932886
Binding: Hardcover
Edition: 4th Edition
Condition: very good

About this title

Synopsis

The coverage in this book aims to enable readers to develop skills to make marketing decisions in the global context. In addition, it briefly discusses concepts from other disciplines, such as finance and accounting. Marketing highlights are included throughout the book, showing examples of international marketing in action and designed to expose the reader to practical applications of the theory.

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