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This text explores international business economics from a European perspective, dealing not only within business in Europe but with the external trading relationships of the EU and the position of European firms in a globalized economy. An extensive website provides lecturers with support material.
Accompanying online resources for this title can be found at bloomsburyonlineresources.com/international-business-economics. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
About the Author: JUDITH PIGGOTT is Principal Lecturer and Head of the Economics Department at Oxford Brookes University Business School, UK.; MARK COOK is Principal Lecturer in charge of Corporate Programmes at University of Wolverhampton, UK.
Title: International Business Economics
Publisher: MacMillan
Publication Date: 2006
Binding: Soft cover
Condition: New