Intelligent Business Alliances: How to Profit Using Today's Most Important Strategic Tool
Language: English
Published by Crown Business, 1996
- Hardcover
- Used
Seller: Book Alley, Pasadena, CA, U.S.A.Book Alley
AbeBooks seller since December 10, 1997
Condition: Used - Very good
£ 5.84
Quantity: 1 available
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Very Good in Very Good dust jacket. Gently used with NO markings in text; binding is tight. Pasadena's finest independent new and used bookstore.
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- Title
- Intelligent Business Alliances: How to Profit Using Today's Most Important Strategic Tool
- Author
- Segil, Larraine D.
- Publisher
- Crown Business
- Publication year
- 1996
- Condition
- Very Good
- Dust jacket
- Very Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0812924665
- ISBN 13
- 9780812924664
Yet many companies mismanage their alliances, leading to wasted money, time, and effort, sometimes with disastrous results. In Intelligent Business Alliances, consultant Larraine Segil shows how to establish and manage winning alliances, starting with the crucial process of picking the right partner and creating realistic expectations on both sides. Segil then explains how to analyze the corporate and individual personality types involved in an alliance, using her unique Mindshift approach, which can help managers forecast and avoid problems due to miscommunication or mismatched value systems.
Based on the author's years of experience as an entrepreneur, attorney, and international consultant specializing in alliance strategies, Intelligent Business Alliances covers every important type of alliance, including partnerships, joint ventures, distribution deals, and equity investments. It offers practical advice on every stage of the alliance process, from exploratory talks through negotiating the deal and day-to-day management of the alliance.
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Book Alley
Pasadena, CA, U.S.A.
AbeBooks seller since December 10, 1997
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