AI Innovations for Customer Experience Optimization in the Service Sector
Language: English
Published by IGI Global, 2025
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 256.38
Quantity: 2 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - The rise of digital technology and the proliferation of customer data have created fertile ground for the application of AI in the services sector. Customers expect personalized, fluid, and proactive experiences in the current era. From chatbots and virtual assistants to predictive personalization and sentiment analysis, AI allows companies to gain deeper insight into their customers' needs and preferences, enabling them to deliver more tailored and effective customer experiences. AI Innovations for Customer Experience Optimization in the Service Sector addresses the theoretical, methodological, and empirical gaps in the academic and professional literature on using AI innovation solutions to optimize marketing processes and customer experiences. It encourages more rigorous and in-depth research to catalyze innovation and excellence in AI-based customer experience management, particularly in the services sector. Covering topics such as value creation, customer journey mapping effect, and telecommunications, this book is an excellent resource for marketing specialists, customer service managers, strategy manager, consultants, technology specialists, professionals, researchers, scholars, academicians, and more.…
Seller Inventory # 9798337309194
- Title
- AI Innovations for Customer Experience Optimization in the Service Sector
- Author
- Lhoussaine Alla
- Publisher
- IGI Global
- Publication year
- 2025
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 13
- 9798337309194
- Item weight
- 703 grams
- Dimensions
- 254x178x20 mm
"Synopsis" may belong to another edition of this title.
About the Author
Nouhaila Ben Khizzou is a PhD student at the National School of Business and Management of Fez, Sidi Mohamed de Ben Abdellah University.
Lhoussaine Alla , professor in management sciences at the National School of Applied Sciences, researcher at the LAREMEF laboratory, Sidi Mohamed Ben Abdellah University, Fez, Morocco. Prof. Lhoussaine ALLA has invested more in scientific research in various themes inherent in marketing, finance, entrepreneurship, tourism, logistics. He is also editor of the journal “Management et Alternatives Economiques - AME” ( ). Prof. Lhoussaine ALLA has accumulated as many educational and scientific experiences, which he constantly mobilizes to catalyze a large team of researchers and experts in analysis, reflexivity and application of innovative and intelligent solutions from Data Engineering and AI in various management dimensions. Prof. Lhoussaine ALLA is a co-editor of collective works published by IGI Global: InteIntegrating Intelligence and Sustainability in Supply Chains; Applying Qualitative Research Methods to Science and Management; Using Technology to Manage Territories.
"About the title" may belong to another edition of this title.
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