AI Innovations for Customer Experience Optimization in the Service Sector - Softcover

Softcover

ISBN 13: 9798337309194

Publisher: Business Science Reference, 2025

Synopsis

The rise of digital technology and the proliferation of customer data have created fertile ground for the application of AI in the services sector. Customers expect personalized, fluid, and proactive experiences in the current era. From chatbots and virtual assistants to predictive personalization and sentiment analysis, AI allows companies to gain deeper insight into their customers' needs and preferences, enabling them to deliver more tailored and effective customer experiences. AI Innovations for Customer Experience Optimization in the Service Sector addresses the theoretical, methodological, and empirical gaps in the academic and professional literature on using AI innovation solutions to optimize marketing processes and customer experiences. It encourages more rigorous and in-depth research to catalyze innovation and excellence in AI-based customer experience management, particularly in the services sector. Covering topics such as value creation, customer journey mapping effect, and telecommunications, this book is an excellent resource for marketing specialists, customer service managers, strategy manager, consultants, technology specialists, professionals, researchers, scholars, academicians, and more.

About this title

About the Authors

Mourad Aarabe is a Ph.D. student in Management Sciences at the National School of Business and Management, Sidi Mohamed Ben Abdellah University, Fez. He specializes in customer experience and the impact of emerging technologies on the tourism, healthcare, and service sectors. Mourad is also a Management and Business Trainer, with a focus on digital marketing and organizational management. He has published numerous contributions in indexed books and conferences, and actively contributes to the scientific community as an editor of an upcoming book on AI innovations for optimizing customer experience in the service sector. Additionally, he serves as a reviewer for several esteemed scientific journals and publishers. His research interests center on optimizing customer experience, applying emerging technologies in marketing, and promoting eco-responsible tourism behavior.

Nouhaila Ben Khizzou is a PhD student at the National School of Business and Management of Fez, Sidi Mohamed de Ben Abdellah University.

Lhoussaine Alla , professor in management sciences at the National School of Applied Sciences, researcher at the LAREMEF laboratory, Sidi Mohamed Ben Abdellah University, Fez, Morocco. Prof. Lhoussaine ALLA has invested more in scientific research in various themes inherent in marketing, finance, entrepreneurship, tourism, logistics. He is also editor of the journal “Management et Alternatives Economiques - AME” ( ). Prof. Lhoussaine ALLA has accumulated as many educational and scientific experiences, which he constantly mobilizes to catalyze a large team of researchers and experts in analysis, reflexivity and application of innovative and intelligent solutions from Data Engineering and AI in various management dimensions. Prof. Lhoussaine ALLA is a co-editor of collective works published by IGI Global: InteIntegrating Intelligence and Sustainability in Supply Chains; Applying Qualitative Research Methods to Science and Management; Using Technology to Manage Territories.

Edition details

• Publisher: Business Science Reference
• Publication date: 2025
• Language: English
• ISBN 13: 9798337309194
• Binding: Paperback
• Number of pages: 374
• Editor: Aarabe Mourad, Ben Khizzou Nouhaila, Alla Lhoussaine, Benjelloun Ahmed