Innovation Management : Strategy and Implementation Using the Pentathlon Framework. This item is unavailable.
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Language: English
Published by Palgrave Macmillan, 2005
- Softcover
- Used
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
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Softcover
Condition: Used - Very good
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Item description from seller
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- Innovation Management : Strategy and Implementation Using the Pentathlon Framework
- Author
- Mitchell, Rick, Goffin, Keith
- Publisher
- Palgrave Macmillan
- Publication year
- 2005
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1403912602
- ISBN 13
- 9781403912602
- Item weight
- 1.429 pounds
- Dimensions
- N/A
Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing the key issues in managing innovation. Presenting key theoretical findings and showcasing best practice from successful organizations through more than sixty international case examples, the authors provide pragmatic tools for the effective management of innovation and develop strategies for improving innovation performance in both service and manufacturing companies.
"Synopsis" may belong to another edition of this title.
About the Author
Keith Goffin is Professor of Innovation Management and Director of Graduate Programs at Stuttgart Institute of Management and Technology where he is building up a Center for Applied Management Research.
Rick Mitchell is Group Technology Director of Domino Printing Services, Visiting Professor at Cranfield School of Management, and also teaches at Cambridge University.
Rick Mitchell is Group Technology Director of Domino Printing Services, Visiting Professor at Cranfield School of Management, and also teaches at Cambridge University.
Keith Goffin is Professor of Innovation Management and Director of Graduate Programs at Stuttgart Institute of Management and Technology where he is building up a Center for Applied Management Research. Rick Mitchell is Group Technology Director of Domino Printing Services, Visiting Professor at Cranfield School of Management, and also teaches at Cambridge University.
"About the title" may belong to another edition of this title.