Innovation Management: Strategy and Implementation Using the Pentathlon Framework - Softcover

Mitchell, Rick; Goffin, Keith

Softcover

ISBN 10: 1403912602 ISBN 13: 9781403912602

Publisher: Palgrave Macmillan, 2005

Synopsis

Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing the key issues in managing innovation. Presenting key theoretical findings and showcasing best practice from successful organizations through more than sixty international case examples, the authors provide pragmatic tools for the effective management of innovation and develop strategies for improving innovation performance in both service and manufacturing companies.

About this title

Review

This book is an excellent foundation for an Innovation Management course in any MBA or Executive program. It gives that important executive and management perspective beyond and above the individual project by a complete managerial framework together with numerous enlightening cases.' - Christer Karlsson, Professor of Innovation and Operations Management, Copenhagen Business School, Denmark, Founder and chairman of the International Product Development Management Conference

'Goffin and Mitchell display a thorough knowledge of the academic literature on innovation, but remain refreshingly close to the practical issues and problems of innovation management. Packed with cases, short and long, this book teaches students that there are no simple recipes for success, but there are many lessons learnt and many useful tools to help the practitioner along.' - Ben Dankbaar, Professor of Innovation Management, Radboud University Nijmegen

'Innovation is one of the most challenging aspects of management to comprehend and put into practice. Goffin and Mitchell do an admirable job of assembling an arsenal of strategic tools within a comprehensive framework to help both students and practitioners of innovation. This book is the achievement of a delicate balancing act between depth and breadth that will ensure its place on the bookshelves of MBA students and managers alike.' -

 Peter Erdélyi, Senior Lecturer in Strategy and Marketing, Bournemouth University, UK

'This is a timely update of a key text in the discourse of innovation management. As the scope of the subject area is under a range of differing pressures―with the need to refine and redefine innovation in turbulent economic times; with other subject areas impacting upon the area (notably, for me and my students, the concept of design-driven innovation)―Goffin and Mitchell have shown that they are cognisant of such pressures and can subject their ideas themselves to innovation. A book which not only reappraises Innovation Management for a contemporary audience, but offers directions for its further evolution.' - Dr Jamie Brassett, MA Course Director& Subject Leader, Innovation Management, The Innovation Centre, Central Saint Martins College of Art& Design, London, UK

'Today's businesses operate in a world that is changing faster than leaders can predict, where it has become unclear whether innovation is driving change or change is driving innovation; where life itself is subject to innovation by consumers seeking personalized offerings designed to match their dynamic lifestyles. In fact, in a world where innovation itself is in need of innovation.

Goffin and Mitchell have set about this task with a focused rigour that accommodates the needs of both the manufacturing and service sectors as they continue to develop the science behind the art of innovation.' - Ian Scarth, Professor of Food and Beverage Management, Ecole Hôtelière de Lausanne, Switzerland

'This second edition is brought up to date and it has better looks. The additional cases make it even better suited for innovation or business administration students and practicing managers will find inspiration in the cases too.' - L.J. Lekkerkerk MSc, senior lecturer Innovation management and Organisation design, at Radboud University Nijmegen, The Netherlands.

From the Publisher

Innovation Management Includes :
- An Integrative Framework, based on the Innovation Pentathlon, which has been highly successful
in teaching MBA students and managers, how to understand the inter-relationships between the different aspects of innovation management.
- A presentation of key theoretical findings and a showase of best practice from successful organizations.
- Over 50 mini case studies, giving original examples of how companies have become innovative.
- Examples drawn from both the manufacturing and service sector.
- A detailed (3 page +) case study at the end of each chapter to illustrate the main issues covered.
The companies covered in these cases include some of the worldwide leaders in innovation (DoCoMo Japan, Texas Instruments USA,Wipro Technologies India).
- Clear explanations of how to use the tools and techniques, with notes on how managers can adapt to their specific situation.

Edition details

• Publisher: Palgrave Macmillan
• Publication date: 2005
• ISBN 10: 1403912602
• ISBN 13: 9781403912602
• Binding: Paperback
• Language: English
• Number of pages: 384