The Impact Equation: Are You Making Things Happen or Just Making Noise?

Brogan, Chris and Julien Stanwell Smith,

ISBN 10: 1591844908 / ISBN 13: 9781591844907

Published by Portfolio, Penguin, 2012

About this Item

271 pages Book in very good condition. 9781591844907 Sprache: Englisch Gewicht in Gramm: 540.

Seller Inventory # 911747

Bibliographic Details

• Title: The Impact Equation: Are You Making Things Happen or Just Making Noise?
• Publisher: Portfolio, Penguin
• Publication Date: 2012
• Language: English
• ISBN 10: 1591844908
• ISBN 13: 9781591844907
• Binding: Hardcover
• Seller catalogs:
  • AA Varia

About this title

Synopsis

The best-selling authors of Trust Agents outline an approach for building idea recognition and prompting on- and offline communities to take action, sharing strategies for evaluating the actual influence of messages on intended audiences and increasing visibility. 40,000 first printing.

About the Author

CHRIS BROGAN and JULIEN SMITH are consultants and speakers who have worked with Fortune 500 companies, including PepsiCo, General Motors, American Express, and Microsoft. They have been involved in online communities and blogging for more than fifteen years. Their first book, Trust Agents, was a New York Times bestseller.

Visit chrisbrogan.com/impact

Visit inoveryourhead.net

Follow us on Twitter @chrisbrogan, @julien